Friday 29 April 2022

The National Nuclear Laboratory (NNL) is thrilled to unveil a new virtual experience as part of its evolving brand this spring, working to build a new clear future for colleagues and integral stakeholders.

As part of this new style era, the virtual experience will give audiences a digital insight into our £250 million state-of-the-art Central Laboratory, bringing nuclear science to life through a three-dimensional lens.

After the pandemic shifted an emphasis to working remotely, we recognised the opportunity to showcase the important, world-leading work we are producing on a digital platform, that our people and stakeholders could access and benefit from anywhere in the world.

This evolution is the culmination of changes in the business over the past couple of years which reflect our position as the UK’s national laboratory for nuclear fission and how NNL communicate with its internal and external audiences, including government partners, customers and suppliers.

As part of this approach, a range of marketing collateral will also be updated and new tools for colleagues will be introduced to support them in their roles, applying and strengthening consistency across the organisation. Materials range from presentation templates to images and promotional documents, which can be utilised for events and speaking opportunities on an internal, national and global scale.

Victoria Heron, Director of Strategic Communications at the National Nuclear Laboratory, said: “I enthusiastically support the evolution of our brand strategy, to engage new and existing audiences. It will be a turning point for us as we introduce our virtual experience to connect online communities too.

“It’s important to bring even more exposure to our nuclear industry and NNL is well positioned to play its role in the future of our energy systems and our refreshed identity will help with the amplification of our messages.”

You can watch NNL’s virtual experience here: Virtual Work Experience

Following the virtual experience and professional toolkits, NNL will also incorporate brand awareness into the eLearning package for recruitment inductions. Thirty-minute refresher sessions will then occur every two years for all employees to maintain how NNL’s brand is used and delivered effectively for future outputs.